300% rise in traffic for AWS’ Executive Insights podcast.

I worked on AWS long enough to see two distinct brand strategies for them. After the rebrand, I was invited to rethink the way the company released their Executive Insights, a podcast available to partners of AWS. Using the geometry of the new brand, I created a modular design to allow for the copious amount of type to be seen equally in hierarchy.

Role: Freelance Art Director
Agency: Momentum ABM

From this

to this

After a few weeks of running the new approach on LinkedIn and X (formerly known as Twitter), the podcast noticed upwards of a 300% increase in visitor traffic.

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