When a local credit union was looking for a fresh approach to reveal a brand refresh, I was brought on board to conceptualize, pitch and produce a brand launch video for an upcoming conference. The ask was to bring CCFCU into a new age of digital connectivity for its customers, bringing new capability of P2P payments that has revolutionized money transfers. The concept was quite simple: Draw a line from the valued history of Catalyst and banking and span it across time and into the future.

Role: Freelance Art Director, sole-creative