For my senior capstone, I was assigned Vespa as a client for a full campaign. After months of deliberation in a class structured to mimic a creative director + junior creative dynamic, I landed on a campaign centered around the personality found in Vespas. When considering transportation from pickleball to tea—much like shoes, guitars and accessories—you must take into account the color that makes you feel and look best. With the many colored array of Vespa’s fleet, the perfect match exists for all who are driven by expression.